Name where the information came from.
Record the source and collection date. Keep a measured observation separate from a provider estimate, an example and an interpretation. Missing information stays unknown.
Explain why this step comes first.
Consider how well the task fits the business, whether it can help a customer and whether the existing website already covers it. Large search volumes alone are not a reason to make a page.
Agree the boundary before work starts.
Reading, preparing a draft and publishing are separate permissions. A suggestion does not authorize a payment, a domain change or access to another customer's information.
Check the real destination.
A prepared change is not necessarily a live change. A successful page response is not proof that the correct website is being served. Verify the intended page, its identity and behaviour before reporting success.
Make published research repeatable.
A released study needs an actual sample, a collection period, a method, source records, known limits and a recorded human review. Our first-party report pipeline is limited to approved public VURM sources. Customer records are not a shortcut to public research.